Profil (magazine)
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''profil'' is an
Austria Austria, , bar, Östareich officially the Republic of Austria, is a country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation of nine states, one of which is the capital, Vienna, the most populous ...
n weekly news
magazine A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combinatio ...
published in German and based in
Vienna en, Viennese , iso_code = AT-9 , registration_plate = W , postal_code_type = Postal code , postal_code = , timezone = CET , utc_offset = +1 , timezone_DST ...
. It has been in circulation since 1970. The magazine is sometimes considered the Austrian counterpart to ''
Der Spiegel ''Der Spiegel'' (, lit. ''"The Mirror"'') is a German weekly news magazine published in Hamburg. With a weekly circulation of 695,100 copies, it was the largest such publication in Europe in 2011. It was founded in 1947 by John Seymour Chaloner ...
''.


History and profile

''profil'' was founded in 1970 by
Oscar Bronner Oscar Bronner (born 14 January 1943) is an Austrian newspaper publisher. Biography Bronner was born in Haifa, Mandatory Palestine, on 14 January 1943. He is the eldest son of Austrian cabaret artist Gerhard Bronner. In 1948, at the age of fiv ...
, who also founded the magazine ''
trend A fad or trend is any form of collective behavior that develops within a culture, a generation or social group in which a group of people enthusiastically follow an impulse (psychology), impulse for a short period. Fads are objects or behavior ...
'' and the daily newspaper ''
Der Standard ''Der Standard'' is an Austrian daily newspaper published in Vienna. History and profile ''Der Standard'' was founded by Oscar Bronner as a financial newspaper and published its first edition on 19 October 1988. German media company Axel Springe ...
''. The magazine is headquartered in
Vienna en, Viennese , iso_code = AT-9 , registration_plate = W , postal_code_type = Postal code , postal_code = , timezone = CET , utc_offset = +1 , timezone_DST ...
. The first edition of ''profil'' came out as a monthly on 7 September 1970. Starting in October 1972, it was published every two weeks and from January 1974 every week. In 2001 ''profil'' became part of the publishing company
NEWS News is information about current events. This may be provided through many different Media (communication), media: word of mouth, printing, Mail, postal systems, broadcasting, Telecommunications, electronic communication, or through the tes ...
. In 1975 business magazine, ''
ecco Ecco or ECCO may refer to: Art and entertainment * ''Ecco the Dolphin'' (series), a series of action-adventure science fiction video games ** ''Ecco the Dolphin'', a 1992 video game * Ecco (''Gotham''), a TV series character Organizations ...
'', merged with ''profil''. ''profil'' includes sections for Austria, abroad, economy, society, science, and culture. Glosses,
caricature A caricature is a rendered image showing the features of its subject in a simplified or exaggerated way through sketching, pencil strokes, or other artistic drawings (compare to: cartoon). Caricatures can be either insulting or complimentary, a ...
s, and letters to the editor are also published. In the mid-1980s it had an independent and liberal leaning. In the 2000s the magazine had a
left liberal Social liberalism (german: Sozialliberalismus, es, socioliberalismo, nl, Sociaalliberalisme), also known as new liberalism in the United Kingdom, modern liberalism, or simply liberalism in the contemporary United States, left-liberalism ...
political stance. It targets Austria's
intelligentsia The intelligentsia is a status class composed of the university-educated people of a society who engage in the complex mental labours by which they critique, shape, and lead in the politics, policies, and culture of their society; as such, the in ...
. Both ''profil'' and ''trend'' initiated
investigative journalism Investigative journalism is a form of journalism in which reporters deeply investigate a single topic of interest, such as serious crimes, political corruption, or corporate wrongdoing. An investigative journalist may spend months or years rese ...
in the country. It was ''profil'' which revealed the
Nazi Nazism ( ; german: Nazismus), the common name in English for National Socialism (german: Nationalsozialismus, ), is the far-right totalitarian political ideology and practices associated with Adolf Hitler and the Nazi Party (NSDAP) in ...
past of
Kurt Waldheim Kurt Josef Waldheim (; 21 December 1918 – 14 June 2007) was an Austrian politician and diplomat. Waldheim was the Secretary-General of the United Nations from 1972 to 1981 and president of Austria from 1986 to 1992. While he was running for t ...
, former Austrian president. Christian Rainer has been publisher and
editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The highest-ranking editor of a publication may also be titled editor, managing ...
since 1998 when he succeeded
Josef Votzi Josef may refer to *Josef (given name) *Josef (surname) Josef is the surname of the following people: * Jens Josef (born 1967), German composer of classical music, a flutist and academic teacher * Michelle Josef (born 1954), Canadian musician and tr ...
in the post. The chief editorial staff consists of Sven Gächter, Stefan Janny, and
Herbert Lackner Herbert may refer to: People Individuals * Herbert (musician), a pseudonym of Matthew Herbert Name * Herbert (given name) * Herbert (surname) Places Antarctica * Herbert Mountains, Coats Land * Herbert Sound, Graham Land Australia * Herber ...
. Investigative journalist
Hubertus Czernin Hubertus Czernin (born Hubertus Alexander Felix Franz Maria Czernin von und zu Chudenitz; 17 January 1956 – 10 June 2006) was an Austrian investigative journalist. Born in Vienna on 17 January 1956 to Felix Theobald Paul Anton Maria Reichsgra ...
served as the political editor of ''profil''. He uncovered the story about Kurt Waldheim's Nazi connection.


Circulation

The circulation of ''profil'' was 72,000 copies in 1985. In 1993, the magazine had a circulation of more than 100,000 copies. The weekly had a circulation of 76,000 copies in 2003 and 78,000 copies in the first quarter of 2004. In 2006, the magazine had a readership of 6%, being second to ''
NEWS magazine A news magazine is a typed, printed, and published magazine, radio or television program, usually published weekly, consisting of articles about current events. News magazines generally discuss stories, in greater depth than do newspapers or new ...
''. The circulation of the magazine was 251,000 copies in 2007. Its circulation for the first half of 2008 was 59,124 copies. The 2010 circulation of ''profil'' was 93,000 copies. The circulation of the magazine during the first half of 2013 was 71,033 copies.


See also

List of magazines in Austria As of 2012 the magazine sector in Austria was under the dominance of Germany. This influence decreased at the end of the 1990s, but it continued on the women's magazines and fashion magazines. However, business magazines have not been subject to ...


References


External links


Official website
* {{DEFAULTSORT:Profil 1970 establishments in Austria Biweekly magazines German-language magazines Magazines established in 1970 Magazines published in Vienna Monthly magazines published in Austria News magazines published in Europe Weekly magazines published in Austria Weekly news magazines